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A well designed website is critical to establishing credibility and confidence in your business. This is especially true when designing websites for Accountants. Website design and development is often overlooked when it comes to creating an accounting practice. Most accountants whether they are new or fully established can benefit from having a website that not only looks great but gives your potential clients the confidence they need to choose your firm.
Times are changing and so is the way people reach your site. Large life/business decisions used to take place on a full desktop when you had someone's full attention, that is no longer the case. Most searches and website visits happen on a mobile device. Your website needs to be mobile responsive. This means that regardless of the device your potential clients are on, your website is ready to sell.
While we can throw every fancy animation on to your website, this isn’t best practice. For Accountants and CPAs, your website design should be focused on content and readability not trying to impress someone with the latest tech. Be sure to communicate both your offers and values in a way that is clear and concise.
Now I know we just said keep it simple but simple does not have to equal boring. Most websites for accountants are boring. Using one maybe two colors and stock images. You have probably seen the same images across multiple websites of people in suits shaking hands. Use original photos whenever possible. Show off your office, your team, your advisors. Make it yours!
Regardless of how good your web design is, none of that matters if it doesn’t load quickly. Drop off rates start to spike once users wait about 3 seconds, that’s all it takes to lose a potential client. Most outdated websites take about 6 seconds to load. Think about all of the traffic you are missing out on by having a slower site. This is why we use Webflow for all of our website builds. They are lightweight and ultra fast websites that can be built quickly. They also don’t require you to maintain and update dozens of plugins.
One of the best ways for accountants to keep people coming back to their website is free and gated content. Free content can be an invaluable tool for keep people on your website for longer. This can come in the form of blogs talking about Tax Advice, Market Updates or just overall information that your clients already find useful. That is where gated content comes in. This usually comes in the form of a downloadable piece of content in exchange for their contact information. This content is usually titled something like “The 10 crucial steps to ensure you're ready for Tax Season”. In order to download the content, they give you their name and email and BAM, you just got a potential client all for writing down what you already know.
When making websites for accountants, it is critically important that you keep SEO in mind at all times. By following SEO best practices throughout your website, you are at an advantage. You are more likely to be found organically in a search engine. Why is this so important? CPCs or cost-per-clicks for accountants have skyrocketed over the years, sometimes around $40 just to get one person onto your website. What SEO does is get your accountant website the best chance possible to get on top of your competition, literally. Can you imagine being on the first page of Google for a search such as “Accountant in Chandler” and the best part about SEO is that once you have it, you don’t lose it overnight. If all you do is run paid ads, the second you stop, so does the traffic. If the accounting firm website ranks well in local web searches, there is a level of prestige and credibility that comes along with that ranking that is very effective and speaks volumes to clients new and old. If you have a practice in a specific geographic area, it is important to optimize your website for local searches. This will enable you to be found by potential clients who are searching for an accountant in your area.
We know a thing or two about building excellent Accountant Websites. We make sure you are putting your best foot forward when it comes to your online presence. With SEO built into every one of our websites, you can be sure that your website will stand out in the crowd. Get started with your accounting web design project
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